Because more than 2 million people have bought this shirt- and all for one simple reason: it’s built smarter. How can you tell? Look at our clean-finished inside front placket, our side vents bartacked at the point of stress, our extra-strong hems tailored with up to 12 stitches per inch. And this year our bestseller is available in a new youth size. They simply don’t come any better than this. All that’s missing is your embroidered logo.